You're only as old as you feel
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Text appear: “In the last couple of months, we’ve been talking to older people throughout New Zealand.”
Live stronger for longer logo appears on top left and remains throughout the video.
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Clips of various people sitting
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Text appear: “They shared their thoughts and feelings of ageing.”
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Clips of various people sitting
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Text appear: “They told us what they like.”
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Clips of various people sitting and laughing.
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Text appear: “And what they really dislike.”
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Clips of various people sitting with expression of thinking
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Text appear: “Some of them have been brave enough to come on camera.”
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Clips of various people sitting with various expressions
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Text appear: “How old are you?”
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Bob sitting in a chair
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Bob – “On my driver’s license it says that I’m 74.”
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Kay sitting on the couch
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Kay – I’m 64.”
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Joss sitting on the couch
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Joss – “Very nearly 75.”
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Bev sitting on the couch
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Bev – “I’m 79.”
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Judy sitting in the chair
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Judy – “80.”
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Margarit sitting on the couch
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Margarit – “76.”
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Text appear: “How old do you feel?”
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Margarit sitting on the couch
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Margarit – “I feel about 50 or 55.”
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Joss sitting on the couch
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Joss – “Sometimes I feel about 90. Other times, I feel about 50. I was pretty active at 50.”
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Bev sitting on the couch
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Bev – I feel more like I’m in my mid 50’s but sadly that’s the age of my son’s.”
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Kay sitting on the couch
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Kay – “Well, mentally I’m still around 30.”
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Judy sitting in a chair
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Judy – “I could feel about 100 on some days but on other days when people as me how old am I, and I say 80 and they say: Oh, I thought you were 70. So, that’s very complimentary.”
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Bob sitting in a chair
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Bob – “About 25 or 26. I’ll admit to a little bit older.”
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Text appear: “How do people see you?”
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Kay sitting on the couch
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Kay – “Public perception is I’m a: How are you darling? Type of person.”
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Bob sitting in a chair
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Bob – “The frustration of that people call you dear. I don’t want to be called dear. I’m not that old yet.”
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Judy sitting in the chair
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Judy – “And they think because you’re old you must be mentally deficient, perhaps.”
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Bob sitting in a chair
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Bob – “It’s when middle aged women stand up for me on the bus that I feel there must be something different.”
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Text appear: “We showed them pictured of existing campaigns targeting older people and asked if they related to the images.”
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Bev sitting in a chair
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Bev – “I relate to them in a sense that I know this is coming.”
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Margarit sitting in a chair
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Margarit – “No. Not at the moment.”
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Bob sitting in a chair
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Bob – “No, it sort of worries me a bit. I don’t want to be that old.”
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Joss sitting on the couch
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Joss – “No, I don’t associate me being of that age.”
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Kay sitting in a chair
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Kay – “Not that inspired really. I felt more sorry for them because I didn’t see myself as being like that.”
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Text appear: “Then we asked if our new resources would catch their attention.”
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Two images of live stronger and longer booklets appear
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Kay sitting in a chair
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Kay – “Yes, the word independent straight away would captivate me, very much so.”
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Margarit sitting in a chair
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Margarit – “I would probably, yes. I would read anything if I could prevent it.”
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Bev sitting in a chair
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Bev – “Yes, I would be interested because I want to keep my independence.”
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Judy sitting in the chair
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Judy – “Yes, that look fascinating because you got words, you’ve got a person, some scenery and I love the red gumboots.”
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Joss sitting on the couch
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Joss – “Yes, she looks as though she might be gardening. I like gardening, yes I would certainly look at that brochure.”
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Bob sitting in a chair
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Bob – “Yes, that’s better than those fuddy duddy geriatric types that were on that earlier ones.”
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Text appear: “Would you attend a community strength and balance class yourself?”
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Bob sitting in a chair
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Bob – “I have a problem believing I need to go.”
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Joss sitting on the couch
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Joss – “Yes, I would. Because it’s quite nice to meet other people and do those activities.”
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Bev sitting in a chair
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Bev – “Well I'd go along and see how they were to get the experience.”
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Judy sitting in the chair
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Judy – “There are wonderful exercise classes but as they involve standing up and dancing etc, I found the pool was easier for me to cope with.”
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Bob sitting in a chair
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Bob – “But, maybe, if there was afternoon tea and scones I could be tempted.”
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Logos of ACC, live strong for longer, approved strength and balance performance, ministry of health and heath quality & safety commission New Zealand appear.