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Text appear: “In the last couple of months, we’ve been talking to older people throughout New Zealand.” 

Live stronger for longer logo appears on top left and remains throughout the video. 

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Clips of various people sitting 

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Text appear: “They shared their thoughts and feelings of ageing.” 

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Clips of various people sitting 

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Text appear: “They told us what they like.” 

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Clips of various people sitting and laughing. 

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Text appear: “And what they really dislike.” 

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Clips of various people sitting with expression of thinking 

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Text appear: “Some of them have been brave enough to come on camera.” 

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Clips of various people sitting with various expressions 

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Text appear: “How old are you?”

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Bob sitting in a chair 

Transcript 

Bob – “On my driver’s license it says that I’m 74.” 

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Kay sitting on the couch 

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Kay – I’m 64.” 

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Joss sitting on the couch 

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Joss – “Very nearly 75.” 

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Bev sitting on the couch 

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Bev – “I’m 79.” 

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Judy sitting in the chair 

Transcript 

Judy – “80.”

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Margarit sitting on the couch 

Transcript 

Margarit – “76.” 

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Text appear: “How old do you feel?” 

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Margarit sitting on the couch

Transcript 

Margarit – “I feel about 50 or 55.” 

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Joss sitting on the couch 

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Joss – “Sometimes I feel about 90. Other times, I feel about 50. I was pretty active at 50.” 

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Bev sitting on the couch

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Bev – I feel more like I’m in my mid 50’s but sadly that’s the age of my son’s.” 

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Kay sitting on the couch 

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Kay – “Well, mentally I’m still around 30.” 

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Judy sitting in a chair

Transcript 

Judy – “I could feel about 100 on some days but on other days when people as me how old am I, and I say 80 and they say: Oh, I thought you were 70. So, that’s very complimentary.” 

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Bob sitting in a chair 

Transcript 

Bob – “About 25 or 26. I’ll admit to a little bit older.”

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Text appear: “How do people see you?” 

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Kay sitting on the couch 

Transcript 

Kay – “Public perception is I’m a: How are you darling? Type of person.” 

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Bob sitting in a chair

Transcript

Bob – “The frustration of that people call you dear. I don’t want to be called dear. I’m not that old yet.” 

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Judy sitting in the chair 

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Judy – “And they think because you’re old you must be mentally deficient, perhaps.” 

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Bob sitting in a chair 

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Bob – “It’s when middle aged women stand up for me on the bus that I feel there must be something different.”

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Text appear: “We showed them pictured of existing campaigns targeting older people and asked if they related to the images.”

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Bev sitting in a chair

Transcript 

Bev – “I relate to them in a sense that I know this is coming.” 

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Margarit sitting in a chair

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Margarit – “No. Not at the moment.” 

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Bob sitting in a chair 

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Bob – “No, it sort of worries me a bit. I don’t want to be that old.” 

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Joss sitting on the couch 

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Joss – “No, I don’t associate me being of that age.” 

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Kay sitting in a chair 

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Kay – “Not that inspired really. I felt more sorry for them because I didn’t see myself as being like that.” 

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Text appear: “Then we asked if our new resources would catch their attention.” 

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Two images of live stronger and longer booklets appear 

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Kay sitting in a chair

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Kay – “Yes, the word independent straight away would captivate me, very much so.” 

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Margarit sitting in a chair 

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Margarit – “I would probably, yes. I would read anything if I could prevent it.” 

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Bev sitting in a chair

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Bev – “Yes, I would be interested because I want to keep my independence.” 

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Judy sitting in the chair 

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Judy – “Yes, that look fascinating because you got words, you’ve got a person, some scenery and I love the red gumboots.”

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Joss sitting on the couch 

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Joss – “Yes, she looks as though she might be gardening. I like gardening, yes I would certainly look at that brochure.” 

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Bob sitting in a chair 

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Bob – “Yes, that’s better than those fuddy duddy geriatric types that were on that earlier ones.” 

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Text appear: “Would you attend a community strength and balance class yourself?” 

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Bob sitting in a chair 

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Bob – “I have a problem believing I need to go.” 

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Joss sitting on the couch 

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Joss – “Yes, I would. Because it’s quite nice to meet other people and do those activities.”

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Bev sitting in a chair

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Bev – “Well I'd go along and see how they were to get the experience.” 

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Judy sitting in the chair

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Judy – “There are wonderful exercise classes but as they involve standing up and dancing etc, I found the pool was easier for me to cope with.”

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Bob sitting in a chair 

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Bob – “But, maybe, if there was afternoon tea and scones I could be tempted.” 

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Logos of ACC, live strong for longer, approved strength and balance performance, ministry of health and heath quality & safety commission New Zealand appear.